Our Why

Be By Sinead was created to help people reconnect with themselves. Not the version they show to the world but the one that lives within, the one that feels, pauses, breathes and asks, Who do I want to be?

After losing my mum, I became deeply disconnected from myself. Life continued around me yet inside I felt far away. It was through reflection, stillness and the practices I later brought together in the 28 Day Self Care Journal that I found my way back. I learned to listen to my own inner voice again. I learned to slow down. I learned to be here.

This journey is the heart of Be By Sinead. I want to share the tools that helped me so others can begin their own reconnection. Everyone is different so the practices will be different too. Some people connect through journaling, others through scent or ritual, others through moments of quiet or gentle movement. What matters is creating space to feel, to notice, to breathe and to choose the life you want to live from the inside out, not from the pressures of the modern world around you.

Be By Sinead exists to hold that space. A space to reconnect, to soften and to discover who you are becoming. A space to socialise in a way that feels real, to slow down when life becomes loud and to choose what supports you in the moment you are in. Every product and every experience offered here is created with the intention to guide you back to yourself, to help you live from your inner truth and to feel grounded in your own presence.